What is Digital Marketing?
Digital marketing is also known as internet marketing, online marketing, web marketing or e-marketing and involves the marketing of products and services online. With the growing use of internet-enabled smartphones and tablets, it is more important than ever that your business or organization has an online presence. Websites, Facebook pages and Google Places listings are becoming the business cards and Yellow Pages listings of the 21st century. Without the direction and expertise of a digital marketing company such as HF Marketing, LLC, it is easy to produce a less-than-professional appearance for your business online.
Heather Fernandes Marketing, LLC focuses on the digital marketing that gets the most "bang for your buck" for small businesses and organizations.
Digital Marketing Services include:
WHAT I CAN DO FOR YOU
What happens when your website goes live? Hope will you drive traffic to your site? Just hoping for the best and word of mouth won’t be enough these days. You need a plan and a budget to ensure you are steadily increasing traffic. I will design a custom plan based on the style and needs of your business.
Content contained in your e-mails, advertising campaigns, social media posts, blogs, press releases, website and anything your business does that reached the internet needs to be optimized to contain keywords that compare with your competitors and ultimately increase your rankings. You will need a researched and planned approach so that search engines will index your content in a way that it is delivered to users appropriately to increase your sales. I will build this for you so that you have no need to worry about your content slipping through the cracks.
There are many ways to create and send emails to your customers, but what is the best way to gather email addresses for your list and how do you send emails that will be clicked and directly or indirectly result in sales? That’s where my expert help comes in. I will create content that users will interact with and track this so you know what content works the best and what users are most interested in buying.
Having compelling images that are up to date and designed to draw users in is critical in having successful marketing campaigns. This requires time, skill, the latest software and tons of market research. Do you have time for all that? I didn’t think so. Your business needs your time and energy to leave this to us. Not to mention these graphics are required for social media, website content, newsletters and email as well as print flyers, signs, etc.
SEARCH ENGINE OPTIMIZATION (SEO)
There are a lot of steps involved in making a website optimized for search engines and your content is by far the most important. Writing and editing content for SEO requires knowledge and skill and the code that’s embedded must be up to date with the latest Google, Bing, Yahoo etc. standards. But that is not all. Let our experts set it up for you and consult you in best practices.
SOCIAL MEDIA MARKETING (SMM)
Social Media Marketing is a great way to reach potential customers and create a following for your business. Creating compelling content that will draw users in and get them interacting can be challenging and time consuming. I have proven software, skill, research and protocol that will give your business a jump start and allow you to grow steadily without spending all your time gathering, thinking of and creating content for your profiles.
PAID ADVERTISING (PPC)
When you have a significant amount of competition in your market, paid advertising or PPC with Google or Bing search engines can shoot your business right to the top of the page. Yet, be prepared because your ad must out bid, out rank and be optimally built in order to make the most of your money, be visible to potential customers and finally get clicks. With proven results, we will get your ad runs and being clicked while out bidding your competitors within your budget.