PPC is also known as pay per click, PPC advertising, PPC marketing or paid search. PPC marketing is more like traditional marketing in that you are paying to place an ad somewhere, but there are significant differences and advantages with paid search when compared to conventional advertising. Firstly, you do not pay to display your ad; you pay only when someone clicks on your ad. This means you are paying for a tangible result from your ad as well as having the possibility to increase brand awareness without having to pay on the CPM model. The cost per click (CPC) is set up on a bidding model so the cost of the click depends on the popularity and demand for that keyword. Secondly, PPC advertising is highly targeted. Your ad is only displayed for the keywords that you choose and can also be geo-targeted for local businesses. All actions are tracked in real time and budget management is easy to control so PPC advertising can prove to be a cost-effective way to drive high quality traffic to your site. We are experts in setting up and optimizing Google Adwords campaigns and Bing Ads.

Our Paid Search services include:

• Keyword analysis to determine which keywords are effective
• Optimization of keywords by creating negative keywords and exact match keywords
• Optimization of campaigns, ad groups and ads to reach marketing goals
• Analysis, optimization or creation of effective landing pages
• Ongoing analysis and optimization of campaigns
• Integration with Google Analytics for effective tracking and reporting
• Monthly reporting on keyword/ad/campaign performance

Heather Fernandes Marketing, LLC has over 10 years’ experience working on local PPC campaigns. We bring this PPC campaign management expertise to your small business. We’re happy to combine our paid search services with SEO, social media marketing, email marketing or website development. Contact us to set up a free consultation.