Social media marketing is the marketing of your business on social networks such as Facebook, Twitter, YouTube, Pinterest, Instagram and LinkedIn. Social media marketing for businesses is a great way to communicate with your customers and find new ones. In a recent study, 95% of respondents follow or “like” a brand, company, or organization on Facebook and 89% of those people check in more than once a day. Social media is a great way to share your message and every platform is different: Facebook for big news, pictures, and video sharing; Twitter for everyday updates; and LinkedIn for B2B social media. One advantage to having a social media profile is that it gives your company an opportunity to receive external linking to your site, which is a key element to SEO. Social media is a way to engage you’re your customers and prospects in an informal manner. It can “humanize” a company and make your brand part of the collective consciousness. Businesses cannot afford to miss out on this opportunity.

Heather Fernandes Marketing, LLC offers extensive social media plans that involve social media consulting, social media strategy development, advertising and social media analytics.

Common Social Media Mistakes
Most people have some sort of social media account, whether it’s a Facebook profile, Twitter account or LinkedIn profile. So there is the perception that anyone can do social media for business. It’s true, anyone CAN set up business accounts on various social media accounts, but many people then fall into common social media pitfalls like:

• Posting or replying to controversial content like political posts, religious debates, racist, sexist or sexual content
• Posting knee-jerk reactions to negative customer reviews or posts
• Not responding to messages or comments in a timely manner
• Not understanding the difference between a personal account and a business account and not using either one appropriately
• Using sub-par graphics for profile photos, cover photos or posts, which makes the business look unprofessional

By hiring Heather Fernandes Marketing, LLC, you can rest assured that your business social media accounts will not make these mistakes.

Our Social Media Services include:
Social Media Account Management

• Updating social media accounts at least weekly with unique content
• Responding to comments and messages in a timely manner
• Unique and professional graphics used
• Monthly reporting
• Social Media Campaigns are best supported with advertising on that platform.​​

Our Social Media Advertising services include:

• Ad copy and artwork creation
• Audience targeting by location, gender, age or other demographics
• Monthly reporting
• Optimization of ads

Social Media Pricing
If you have any questions or are interested in our social media management services, please feel free to contact me.