Web analytics are analytical tools that are used to measure website traffic and how your website is performing. This starts when someone visits your website to the second they click off your site. Are you attracting primarily local consumers or nationwide consumers? How long are people staying on your site and where exactly are they clicking once they arrive? Web analytics can answer all of those questions and then some. Analytics tools can breakdown your visitors from different activities such as email marketing, search engines (both SEO and PPC), social media, and other websites. Web analytics provides more data than traditional advertising ever could, and we use this powerful tool to inform our marketing strategies.
Heather Fernandes Marketing, LLC installs Google Analytics for free on all of our websites and offers web analytics consulting, reporting and analysis on site traffic. Google Analytics works seamlessly with Webmaster Tools and Google Adwords. These analytical tools help us develop an integrated online marketing strategy and allow us to suggest improvements across the website and other online activity.