Email marketing is the umbrella term for e-newsletters, e-blasts and permission-based or opt in email marketing. The key to effective email marketing for small business is relevancy and frequency. If your customers are pleased with your product or service, it is likely they will want to hear from you again with relevant news and offers, but not too often. Email marketing can increase customer loyalty and ultimately sales with the right email marketing campaign. Heather Fernandes Marketing, LLC takes email marketing management seriously and can plan your email marketing campaign from data acquisition, design and content to scheduling, objectives and goals. Email marketing tracking is essential so you will be able to see results from the minute the email is sent.

Our Email Marketing Services include:

• Database creation strategies or analysis of current database to determine need/use of segmented groups
• Development of email template in line with current brand identity and website
• Campaign strategy including identifying key performance indicators (KPIs)
• Email creation, scheduling and sending
• Monthly reports on email performance​

Our email marketing services are even more effective when combined with SEO, paid search, social media or custom website design. Please contact us with questions or schedule a free consultation.